Every organization is telling a story through the way people communicate. You can hear it in the moments when things land clearly and in the moments where meaning slips. The questions people ask — and the ones they hold back. The way a message changes as it moves from one person to another. The disconnect between what is said publicly and what is felt internally. Those moments reveal what is working and what needs attention.
When story, strategy, and human connection line up, communication becomes something people can trust.
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I’m a communications strategist and speaker who works at the intersection of story, strategy, and human behavior. Over the years, I’ve learned that communication isn’t just about what you say. It’s about how people interpret it, how they carry it forward, and how it shapes the decisions they make.
Across industries and teams, I’ve noticed the same patterns repeat. People leave the same meeting with different understandings. Leaders share something that feels clear in their own minds, but it lands unevenly for the people listening. External messages sound polished, while the internal conversations tell a completely different story. These moments are rarely about the wording itself. They’re about the meaning underneath - or the meaning that gets lost.
Most communication challenges are human challenges: assumptions, hesitations, misalignment, generational habits, and the ways people protect themselves when something feels uncertain. None of this is failure. It’s information. And it’s where the real work begins.
I started Leadout Communications because I believe communication is where culture takes shape and where trust is either strengthened or strained. We help organizations clarify their message, build communication systems that support their goals, and navigate the human side of the conversations that matter most - inside the organization and out in the world.
When communication becomes clearer and more connected, people feel steadier.
Work becomes less reactive and more intentional.
Customers and communities trust more easily.
And teams move forward with a shared understanding of what matters and why.
My approach is practical, honest, and grounded in one belief:
trust is built one conversation at a time.
About ten years ago, I discovered cycling and quickly became obsessed. It's how I met the love of my life, and it's our shared passion.
When I decided to start my own business, I struggled with a name - it had to be something meaningful, it had to be something memorable, and it had to be something cycling-related.
After an afternoon of brainstorming, "Leadout Communications" was born.
You see, a leadout rider in bike racing is a member of the team whose sole role is to help the team’s lead racer cross the finish line. They work tirelessly to bring their rider to the front of the pack and position them for the best possible chance for a win.
That's what we do for our clients at Leadout Communications. We ride with you to the finish line and guide you to victory - because every winning rider should have a team behind them.
L. David Marquet, MindSpring, October 2013
Simon Sinek TEDxPuget Sound, September 2009
by Jonah Sachs
by Celeste Headlee